Targeting rewards to foster loyalty.
Reward Technology takes a new approach to customer acquisition and retention through loyalty programmes by changing the time, place and way retailers provide their shoppers with special offers and rewards, Dennis Daniel reports Paul Sheedy, founder and CEO of Reward Technology, a UK-based loyalty solutions provider, has an interesting proposition to offer retailers looking for loyalty solutions to attract and retain customers. He begins by drawing ttention to a simple fact. Customers use their loyalty cards when they pay their shopping bill at the till (POS terminal) in a store to accumulate points. That’s when the retailer first identifies and connects with them. He can then access consumer data on their cards that shows their wants and preferences and target them with promotional vouchers or coupons based on this data to entice them back to his store. Sheedy feels this will more than likely turn out to be a wasted opportunity because...
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